This project explores visual communication for the Q Methods app at BMW Group through promotional posters and social media design. The campaign highlights the app’s achievement as the winner of the SnAPP! Challenge, its multilingual accessibility, and its gamified training experience.

​

Through bold typography and structured layouts, the visuals were designed to communicate complex information in a clear, engaging, and audience-focused way across digital platforms. The promotional materials were developed in both German and English to support communication across diverse internal audiences.