
In use at BMW | Q Methods App
How Do You Make Quality Training Easier to Learn at Scale?
Redesigning a multilingual training app to make quality learning more consistent, engaging, and user-friendly
Role
UX/UI Designer & Visual Identity Designer
(Collaborate with 4 engineers)
Time Frame
4 months (alongside other projects)
Apr - Jul 2025
Tools
Figma, MS Power Apps & Photoshop
Client
BMW Quality Management Department (Germany, UK, US)
Currently published for desktop version /
Mobile version coming soon
Overview
Redesigning Quality Methods Easier to Learn
Project Background
Canetainers is a sugarcane-based takeaway packaging brand and mobile app that supports a circular recycling system. By linking sustainable packaging with a digital experience, the project encourages better recycling habits in everyday life.
The Challenge
Canetainers is a sugarcane-based takeaway packaging brand and mobile app that supports a circular recycling system. By linking sustainable packaging with a digital experience, the project encourages better recycling habits in everyday life.
The Approach
Canetainers is a sugarcane-based takeaway packaging brand and mobile app that supports a circular recycling system. By linking sustainable packaging with a digital experience, the project encourages better recycling habits in everyday life.
Design Direction
Canetainers is a sugarcane-based takeaway packaging brand and mobile app that supports a circular recycling system. By linking sustainable packaging with a digital experience, the project encourages better recycling habits in everyday life.
Challenges & Design Focus
Bringing Clarity and Consistency to Complex Content



01 Simplify Logo and Build a Design System

Logo Design
I retained the original shape and incorporated the letter ‘Q’ to represent the project’s identity, creating a simple and modern logo for the Q Methods App.

Logo Design

Colour System

Font
02 Standardise Layout, Typography and Icons

Components

Icons


Illustrations & Infographics
03 Improve through Visual Hierarchy


Balanced Visual Hierarchy
The mobile app shows where and how to recycle Canetainers to ensure the consumers have the knowledge and will be more likely to commit.


Clear Seperation for Better Focus

Structured Navigation with Progress Feedback

Visually Guided Contents Page

Clear and Interactive Quiz Layout
Q Forum Launch & Internal User Testing

Promotional Posters

Originally created in both English and German.



Reflection
Challenges & How I overcame them
Balancing Consistency and Distinction Across Modules
Challenges
Solution
What I would do differently
Aligning Design Decisions Earlier with Technical Constraints
What I learned
Aligning Design Decisions Earlier with Technical Constraints
© 2026 Jezz Hong. All rights reserved.

In use at BMW | Q Methods App
How Do You Make Quality Training Easier to Learn at Scale?
Redesigning a multilingual training app to make quality learning more consistent, engaging, and user-friendly
Role
UX/UI Designer & Visual Identity Designer
(Collaborate with 4 engineers)
Time Frame
4 months (alongside other projects)
Apr - Jul 2025
Tools
Figma, MS Power Apps & Photoshop
Client
BMW Quality Management Department (Germany, UK, US)
Currently published for desktop version /
Mobile version coming soon
Overview
Redesigning Quality Methods Easier to Learn
Project Background
The Q Methods App is a multilingual internal training application (80+ pages) designed to support BMW employees in learning quality management methods.
The Challenge
Despite its rich content, the existing app lacked visual consistency and presented information in a dense, unstructured way which making it difficult for users to absorb and navigate the material effectively.
The Approach
Working closely with the project lead (engineer), the app was rebranded and restructured to create a more cohesive and user-friendly experience.
Design Direction
The renewed design balances playfulness and professionalism, delivering an engaging learning experience without appearing childish—an explicit requirement from the project lead.
Challenges & Design Focus
Bringing Clarity and Consistency to Complex Content



01 Simplify Logo and Build a Design System

Logo Design
I retained the original shape and incorporated the letter ‘Q’ to represent the project’s identity, creating a simple and modern logo for the Q Methods App.

Logo Design

Colour System

Font
02 Standardise Layout, Typography and Icons

Components

Icons


Illustrations & Infographics
03 Improve through Visual Hierarchy


Balanced Visual Hierarchy
The mobile app shows where and how to recycle Canetainers to ensure the consumers have the knowledge and will be more likely to commit.


Clear Seperation for Better Focus

Structured Navigation with Progress Feedback

Visually Guided Contents Page

Clear and Interactive Quiz Layout
Q Forum Launch & Internal User Testing

Promotional Posters

Originally created in both English and German.



Reflection
Challenges & How I overcame them
Balancing Consistency and Distinction Across Modules
Challenges
Solution
What I would do differently
Aligning Design Decisions Earlier with Technical Constraints
What I learned
Aligning Design Decisions Earlier with Technical Constraints
© 2026 Jezz Hong. All rights reserved.

In use at BMW | Q Methods App
How Do You Make Quality Training Easier to Learn at Scale?
Redesigning a multilingual training app to make quality learning more consistent, engaging, and user-friendly
Role
UX/UI Designer & Visual Identity Designer
(Collaborate with 4 engineers)
Time Frame
4 months (alongside other projects)
Apr - Jul 2025
Tools
Figma, MS Power Apps & Photoshop
Client
BMW Quality Management Department (Germany, UK, US)
Currently published for desktop version /
Mobile version coming soon
Overview
Redesigning Quality Methods Easier to Learn
Project Background
The Q Methods App is a multilingual internal training application (80+ pages) designed to support BMW employees in learning quality management methods.
The Challenge
Despite its rich content, the existing app lacked visual consistency and presented information in a dense, unstructured way which making it difficult for users to absorb and navigate the material effectively.
The Approach
Working closely with the project lead (engineer), the app was rebranded and restructured to create a more cohesive and user-friendly experience.
Design Direction
The renewed design balances playfulness and professionalism, delivering an engaging learning experience without appearing childish—an explicit requirement from the project lead.
Challenges & Design Focus
Bringing Clarity and Consistency to Complex Content



01 Simplify Logo and Build a Design System

Logo Design
I retained the original shape and incorporated the letter ‘Q’ to represent the project’s identity, creating a simple and modern logo for the Q Methods App.

Logo Design

Colour System

Font
02 Standardise Layout, Typography and Icons

Components

Icons


Illustrations & Infographics
03 Improve through Visual Hierarchy


Balanced Visual Hierarchy


Clear Seperation for Better Focus

Structured Navigation with Progress Feedback

Visually Guided Contents Page

Clear and Interactive Quiz Layout
Q Forum Launch & Internal User Testing

Promotional Posters

Originally created in both English and German.



Reflection
Challenges & How I overcame them
Balancing Consistency and Distinction Across Modules
Challenges
Solution
What I would do differently
Aligning Design Decisions Earlier with Technical Constraints
What I learned
Aligning Design Decisions Earlier with Technical Constraints
← Back
Overview
Challenges
& Design Focus
01 Design Focus
02 Design Focus
03 Design Focus
Q Forum Launch
Reflection
© 2026 Jezz Hong. All rights reserved.