available for work
IN-HOUSE DESIGN PROJECT
BMW Editorial &
Poster Works
Newletter & Layout
My Role
Digital Design 100%
Tools
Figma
Time Frame
5 Days
MAIN GOAL
The newsletter was designed to synchronise the various BMW app innovation teams across different plants and departments as well as to create a regular communication channel
IN-HOUSE DESIGN PROJECT
BMW Editorial &
Poster Works
Esquape Game Branding
Promotional Posters
My Role
Branding & Poster Design 100%
Tools
Figma
Time Frame
3 Days
IN-HOUSE DESIGN PROJECT
BMW Editorial &
Poster Works
Q Methods App
Promotional Posters
My Role
Poster Design 100%
Tools
Figma
Time Frame
3 Days
IN-HOUSE DESIGN PROJECT
BMW Editorial &
Poster Works
Q Methods App
Promotional Posters
My Role
Poster Design 100%
Tools
Figma & Photoshop
Time Frame
1 Week
Branding
Logo Redesign (ESQUAPE GAME)
To emphasize the core theme of quality, the letter ‘c’ in “escape game” was replaced with ‘q’. The logo also uses BMW’s official typeface to ensure consistency with the brand’s visual language
Symbol
The ‘Q’ symbol used in the logo was designed based on the core Quality logo. A lock shape was integrated into the symbol to visually represent the escape room concept central to this training.
Q logo + symbolising the lock
ESQUAPE GAME symbol
Originally created in both English and German.
WALL POSTER
TEAMS BACKGROUND IMAGE
Yeeun [Jezz] Hong
Digital Product Designer
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