Beyond producing sustainable packaging, Canetainers strategically addresses the critical next steps—encouraging users to adopt better recycling habits. By integrating eco-friendly solutions with meaningful behavioural change, Canetainers goes beyond reducing waste to actively contribute to a more sustainable future.
PROJECT GOALS
Promote Circular Sustainability
Encourage Recycling Behavior
RESEARCH
& KEY INSIGHTS
How might we transform the linear use cycle of traditional food packaging into a sustainable circular system?
“
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MAIN GOALS
The main goals were to discover and suggest ways to enable circular production in the food packaging industry and thus provide solutions to create a sustainable future.
So we came up with two solutions...
Rapid
Growth of
Food Delivery
Culture
The average annual growth in food delivery and takeout culture from 1983 to 2019.
Frequent
Takeout
Consump-tion
Half of Australian Households
Order Takeaway Daily
Low
Recycling
Rates
only 2.5m tonnes were recycled, while 4.5m tonnes of packaging waste were produced last year (2021).
SOLUTIONS
Use sugarcane
Sugarcane is non-toxic, durable, and safe for use in microwaves, ovens, and freezers.
By using sugarcane-based packaging, we can significantly reduce waste sent to overflowing landfills and lower the harmful emissions typically associated with traditional packaging production.
Rewarding app
A rewarding app is an effective way to encourage users to adopt better recycling habits. Changing recycling behaviour requires more than just raising awareness—it involves connecting to personal values or offering meaningful incentives.
With the app, users can take their used containers to designated locations for safe disposal in exchange for a reward. This approach provides a tangible incentive, motivating users to practice sustainability.
MAIN FEATURES
Map page for recycling points
The mobile app shows where and how to recycle canetainers to ensure the consumers have the knowledge and will be more likely to commit.
About us page shows the main goal of the canetainer
The canetainer app provides the information about the background of the brand which can enhance user’s un- derstanding of the goal of canetainer.
We reward the users with incentives and positive feedback that they can see on their recycle counts in order to boost confidence and support positive habit formation of sustainable habits.
Reward system supports
positive habit formation
How does the circular
Use works
in Canetainers
Manufacturing
Containers
Sugarcane
Cultivation
Download the
Canetainers
App
Use and Dispose of
Biodegradable
Containers
FINAL DESIGN SOLUTION
Reintegration into Nature
UI DESIGN
TYPOGRAPHY
Poppins
Get 50 cents
Semibold
back with ever
Medium
food container.
Regular
COLOURS
Primary Colours
#F9E0DB
#588061
#F3F3F3
Gray Scale
#FFFFFF
#3D3D3D
#000000
#C8CEC1
System Colour
PHYSICAL PROTOTYPE
& EXHIBITION
LOGO DESIGN
COLOURS
Pastel pinks and greens. These complementary colours create
an interesting and engaging aesthetic.
#588061
#869F77
#FDE9EA
#F9E0DB
#E7B5AC
LOGO
Primary Logo
Logo Varioation
Symbol
App Logo
The logo font is quirky and has a lot of personality- this once again captures attention of the audience.
The sugar cane cup icon is made to be simplistic and elegant with minimum shapes and colours used.
