Type
Individual project
Social media post
Photoshop, Illustration, InDesign, Procreate and Figma
Output
Tools
BACKGROUND
I designed a social media post using the vibrant Cotton On Group brand colours to communicate the message that Cotton On is a socially responsible brand.
Cotton on
Social Media Posts
TARGET AUDIENCE
Cotton on primarily targets youth. Their current target au- dience and demographic are youth aged 18-30. Hence, I aimed to target the social media users aged 18-30, who swiftly navigate between screens using their fingers on small devices.
Social media users aged 18-30
DESIGN PURPOSE
& STRATEGY
This design was purposefully created to be visually impactful and quickly digestible, catering to the fast- paced scrolling nature of our target demographic
I opted for an attention-grabbing red design. Large typography was strategically employed to effectively con- vey the message within the confines of a single post.
COLOUR PALETTE
#1f3361
#ec2123
#ff6131
#fbdddd
#ffffff
#000000