OVERVIEW
Everyday Closet helps users manage their wardrobe and provides personalized outfit recommendations tailored to their schedule, preferences, weather, and events and enables users to share dress codes, enriching their experiences at social gatherings
PROJECT GOAL
Enhance individual well-being
Promote sustainability
Boost confidence through fostering a sense of belonging with a dress code-sharing feature
Help user avoid unnecessary clothing purchases through personalised outfit recommendations from their existing wardrobe
DESIGN PROCESS
TARGET
AUDIENCE
18-25, who is female and active in society (has a job, attends school, or engages in social events) as well as has an interest in sustainable fashion
I focused on a target group interested in both fashion and sustainability, as this aligns with our fashion-related app. Also Female shows bigger interested in sustainability. Additionally, I narrowed it down to individuals who are socially active, as this enhances their engagement with the app.
BACKGROUND
The background of this project stems from a desire to improve individual well-being through fashion. I selected two major factors that improve the quality of one’s well-being: personal social environment and sustainability.
How might we design a platform that enhances well-being by integrating social environments and sustainability in fashion, for people aged 18-25 who actively engage in social events?
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BRAND GUIDELINES
FULL DESIGN PROCESS VIDEO
UI DESIGN AND PROTOTYPE
HOW TO USE
Demo
UI guidelines
Everyday Closet is
a personalised fashion calendar service that promotes sustainability and enhance individual well-being through fashion
Type
Individual Project
Mobile App UI Design and Branding
Adobe Photoshop, Illustrator, Premiere pro Procreate, Figma and Canva
Outcomes
Tools