Jezz Hong Portfolio

Type

University group project

(Participated in ideation, branding and UI design)

AR experience and logo

Adobe Photoshop, Illustrator, InDesign, and Procreate.

Outcomes

Tool

OVERVIEW

Menu Magic enhances customer satisfaction and fostering loyalty by delivering realistic food visuals that closely match the actual dishes served, along with detailed nutritional information through the augmented reality (AR).

MenuMagic is an augmented reality (AR) cafe menu and ordering serviece, offering transparent and clear food visualization along with detailed nutritional information to enhance the dining experience.

by bridging customer expectations with reality, creating an interactive and transparent dining journey

PROJECT GOALS

Strenghthen connection between customers and the business using AR experience

BACKGROUND

PROBLEM DEFINITION

Key Problem

Menus lack visual and contextual information

Cause

The problems make it difficult for users to navigate and interact

Effect

A poor customer experience

Reduced engagement.

How might we integrate AR

into the dining experience to provide

a personalised and memorable service that enhances customer satisfaction and fosters loyalty?

“

”

HOW IT WORKS

SOLUTIONS

Give detailed information about the food

Create the interaction in a specific location

Create an engaging and personalized dining experience.

Increase the use of visual elements on menu

Increase customer satisfaction and loyalty

Increase interaction between user and café

We aim to meet these

set of criteria in our design as a solution:

FEATURES

Gesture tracking is used to trigger the occurrence of an event. In this prototype, user performs an opening hand gesture to activate the menu. Conversely, they can close the menu with a hand-closing gesture. Additionally, users can grab an object by performing a grabbing gesture.

Gesture Tracking

The visualization provides a realistic 3D representation of the meal. This allows customers to understand the portion sizes, exploring them from different angles and perspectives.

Realistic Visualization

The highlighted arrow serves as a visual guide to help users navigate through the experience effectively. It ensures that users understand how to interact with the different segments of the placemat and clearly directs them on how to proceed next.

Visual Guild

Interactive buttons enable users to customize their meal by selecting different toppings and sauces, therby making the dining experience more suited to individual tastes.

Interactive Button

This information provides users with educational insights about the food, including its background, nutritional content, and allergy alerts. It helps customers to make informed decisions based on health considerations or dietary restrictions.

Static Information

HOW TO USE

4. Interact with the Placemat

The placemat is divided into four categories. Customers can rotate the placemat following the highlighted arrow guide to:

View detailed food information.

Customise meals by selecting add-ons like toppings and sauces.

5. Place the Order

Once satisfied with their choices, the customer rotates the placemat to the fourth segment. They can then place their order by tapping the virtual desk bell, which sends the order directly to the kitchen.