Who Says
You Don’t Make Friends With Salad?
Type
Individual Project
Logo and Mobile app UI design
Adobe Photoshop, Illustrator, Procreate and Figma
Outcomes
Tools
OVERVIEW
This project was based on a concept provided by a client social entrepreneur Camila G., who envisioned an order-online, healthy fast-food business. My role was to develop an effective prototype for a mobile app to help bring the business one step closer to launching.
Who Says? offers customers a seamless way to choose ingredients that perfectly match their tastes and dietary needs.
The main goal was to have a positive social impact and respect all stakeholders by offering a diverse range of options that accommodate customers' varied food preferences, dietary requirements, and budget considerations.
PROJECT GOALS
Have a Positive Social Impact
Respect All The Given Stakeholders
Successfully addressed all the requirements outlined by the personas.
This app includes function such as:
Add/ Change Ingredients
Select Size
Organic Options
Check Food Provenance
PROTOTYPE UI DESIGN
BRAND & LOGO
POSITIVE
HEALTHY
FRIENDLY
INCLUSIVE
COLOURS
COMPONENTS
App Icon
Symbol
Primary Logo
LOGO
The Who Says? logo features a salad bowl with vegetables falling into it, symbolising the app's inclusivity. The mix of ingredients represents the variety of tastes and preferences the platform caters to, highlighting its focus on customisation and diversity.
UI DESIGN
With Salad?
Regular
Italiana
TYPOGRAPHY
SF Compact
Who says
Medium
You don’t make
Regular
Friends
Light
#FF4F4F
System Colour
#FFFFFF
#4D4D4D
#000000
Gray Scale
COLOURS
#FFFEF5
#D9EFDB
#96CCA8
Primary Colour