available for work
UX/UI CASE STUDY
Who Says?
A custom salad ordering app that empowers users to build healthy meals with ease
My Role
Branding & App UX/UI Design 100%
Tools
Figma, Illustrator, Procreate
Time Frame
5 Weeks
DESIGN SUMMARY
Who Says? is a custom salad ordering app that enables users to effortlessly build their perfect bowl with ingredients tailored to their taste and dietary needs.
The concept was initiated by social entrepreneur Camila G., who envisioned an online, healthy fast-food brand promoting mindful eating. My role focused on developing an interactive mobile prototype that simplifies the ordering experience while aligning with the brand’s vision for accessible, nutritious dining.
DESIGN PROCESS
DISCOVER
DEFINE
EXPLORE
DELIVER
Client Goal
An online service that allows customers to order healthy and fast food conveniently.
Personas
Seven personas provided by the client, each with diverse dietary preferences, lifestyles, and values.
Challenge
Designing a simple and intuitive app experience that accommodates a wide range of dietary needs and user expectations.
DISCOVER
Users need to filter meals according to their dietary restrictions
Not all users want strictly healthy options; variety is essential
Yasmin
‘I like sugary, fatty and salty foods’
Gordi
‘I can’t eat foods with gluten’
Sammie
‘I only eat vegan food’
Users need transparency about
ingredient sourcing to build trust
and align with their values
Ethan
‘I care where my food comes from’
Sammie
‘I like small portion sizes’
Lennox
‘I like large portion sizes’
Users want to have control over portion sizes
Users who prioritise healthy eating need to find organic options easily
Jac
‘I am a gym junkie. My body is my temple’
Based on the seven personas provided by the client, I mapped out their needs and translated them into actionable features for the app.
User Needs & Insights
Expanded Meal Variety (include indulgent options)
02 Customising Filter
Ingredient Provenance Display
(farm and origin info)
03 Ingredient Provenance Display
Flexible portion options (Mini to Extra Large)
04 Portion Size Option
- Dietary Filters (gluten-free, vegan, vegetarian, etc.)
- Organic Options Filter
01 Dietary Filter
Main Features
DEFINE
DEFINE
Wireframe
Final Prototype UI Design
DEFINE
Branding
POSITIVE
HEALTHY
FRIENDLY
INCLUSIVE
Logo
The Who Says? logo features a salad bowl with vegetables falling into it, symbolising the app's inclusivity. The mix of ingredients represents the variety of tastes and preferences the platform caters to, highlighting its focus on customisation and diversity.
primary logo
symbol
app icon
components
UI Design
With Salad?
Regular
Italiana
Font
SF Compact
Who says
Medium
You don’t make
Regular
Friends
Light
#FFFFFF
#4D4D4D
#000000
Gray Scale
#FF4F4F
System Colour
Colours
Primary Colour
#FFFEF5
#D9EFDB
#96CCA8
Yeeun [Jezz] Hong
Digital Product Designer
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